Fur Lovers at Première Vision branding, interior, event, art direction, photography AboutMaking the most of all the benefits of a natural product, without putting animals’ lives at risk: this has become a reality thanks to Redaelli’s woven hair, which fully demonstrates all the merits of wool, cotton and viscose as a real fur substitute as well as an insulating layer. We came up with a polarising expo concept to point out the possibilities and advantages of Redaelli’s velvet furs, which are produced without harming animals. #savinganimalskinWhat we didConceptRealisationCollection design for Redaelli Velluti AF2016Clothing designProject managementClientRedaelli Velluti open info