Shima’s 10th Anniversary – Fashion show and party

art direction, event


To celebrate the 10th birthday of Shima Seiki Italia, we were commissioned to develop a concept for the anniversary party. Under the slogan “Shima Sounds of Machine”, Christian Fischer (“Playpad Circus”) was asked to develop a piece of music that references and uses the specific sounds of the Shima knitting machines.
At Fabbrica Borroni in Milan, the Shima composition was performed with a string quartet to kick off a fashion show featuring four collections by noteworthy clients of Shima Seiki. This was followed by an after-show party and of course a delicious buffet of Italian-style, culinary highlights.

What we did

Project management
Fashion show: casting and direction


Shima Seiki Italia s.p.a.


Music: “Shima Sounds of Machine” by Christian Fischer
Musicians: Vivendomusic
Video: Steffen Cieplik
Photography: Andrea Cantova