Sashiko Play art direction, photography, branding AboutCalling all pinball wizards and knitting addicts!When knitting is this much fun, it’s easy to become addicted! Shima Seiki used the full potential of their technology to convey the look and feel of the traditional Sashiko Japanese hand-embroidery in their latest knitwear collection. Together with photographer Andrea Cantova, we showcased the outfits in a dark and moody shoot against a backdrop of gambling machines.What we didArt directionConceptLocationProject managementClientShima Seiki Italia s.p.a.PhotoAndrea Cantova open info