Sashiko Play

art direction, photography, branding

About

Calling all pinball wizards and knitting addicts!
When knitting is this much fun, it’s easy to become addicted! Shima Seiki used the full potential of their technology to convey the look and feel of the traditional Sashiko Japanese hand-embroidery in their latest knitwear collection. Together with photographer Andrea Cantova, we showcased the outfits in a dark and moody shoot against a backdrop of gambling machines.

What we did

Art direction
Concept
Location
Project management

Client

Shima Seiki Italia s.p.a.

Photo

Andrea Cantova