From Blank Room to Salon — Hirschsalon, Dresden art direction, branding, interior AboutA salon can be founded. It cannot be planned.Some ideas arrive fully formed. Others surface slowly — through a sentence read somewhere, a story half-remembered, an image that refuses to leave. The salon as idea, as social form, as atmosphere, found us before we found it. And once it did, everything else became clear.The Parkhotel has always known how to throw a party. Its address carries the memory of the Roaring Twenties — spectacular evenings, a culture of gathering that never quite let go. The Hirschsalon picks up that thread and pulls it into the present.What followed was a rare opportunity: to shape a place in its entirety. Concept and naming, spatial identity and interior design, visual language and furniture — down to menus produced in Italy that carry the tone all the way to the table. Every element in service of one idea.Between the city and the edge of the Dresdner Heide. A place designed to feel as though it has always been there.The rest is up to the guests.What we didconcept and namingspatial identity and interior designvisual identity and art directionfurniture and stylingcommunication and printClientBöhme & Böhme Gastro GbRPartnerLeinert Lorenz ArchitektenPhotoAnke Wolten-Thom open info