ISPO Brandnew Uniform


Together with Shima Seiki Japan, we decided to carry out another marketing initiative, in addition to the trade fair booth for ISPO 2019 in Munich, to raise awareness of SHIMA products. As well as the partnership with the ISPO BRANDNEW Area, the BRANDNEW team were kitted out with a specially designed jacket that was developed using Shima knitting technology. The blazer-style jacket is knit entirely in one piece – thanks to Shima’s WHOLEGARMENT technology. Asahi Kasei provided the perfect yarn, YKK the latest zipper technology and NNT the matching finishing using bonded appliqués on the jacket.