Redaelli Athletic



The SUPERVELVET product development was accompanied by marketing measures in online and print media, as well as events at ISPO Munich, PERFORMACE DAYS Munich and PV Paris. To showcase the fabrics, SP developed a collection of samples and prototypes using the velvets and the coordinated visual communication to suitably convey the product to the target markets.“Redaelli is flirting with sport” sums it up perfectly: velvet was and remains the material of the moment when it comes to adding a touch of glitz and glamour to the sportswear market.

What we did

brand concept and strategy
design and layoutfair concept, design and implementation


Redaelli Velluti


Brunati Arti Grafiche S.r.l.